The new frozen range is marketed under the ‘Its all good – by Rosie & Jim’ brand is trialled in the freezer cabinets of 8 Centra stores with the intention of nationwide roll out in coming months.
The chicken grown in EU has some of the best traffic light status of the sector and is priced very competitively. All products are made in Ireland and the company is very proud of the level of repeat customers they have.
To support the launch the trial stores have been furnished with attractive new POS and tastings are organised to allow customers first hand experience of the products. To further enhance the tastings either Rosie or Jimmy McLoughlin will be present to meet customers and hear first hand their thoughts on the product.
To cater for the Coeliac sector the Chicken Goujons are free from Gluten and have proven very popular. Rosie & Jim is taking part in the Coeliac Society of Ireland roadshow coming to a town near you from 5th September, for more details see www.coeliac.ie.
Look out for our products in your local store!!!
